Why Your Real Estate Feed Needs MORE Than Just Listings
Real estate agents, this one’s for YOU…
Let’s be real — your social media feed shouldn’t look like a digital version of the MLS. Things like Zillow, realtor.com, Redfin, Trulia, etc. make it easy enough for homebuyers to find properties that fit their criteria. So does your MLS (because let’s be honest, that’s a super powerful, effective tool all on its own). If every post is "Just Listed" or "Just Sold," you're missing out on a huge opportunity to connect, build trust, and actually market yourself. Your listings might sell homes, but your content? That’s what sells you. In a world that is FLOODED with content, a “Just Listed” post isn’t cutting it on its own. So, how can you stand out using social media? Keep reading to find out.
1. PEOPLE BUY FROM PEOPLE: The modern buyer isn’t just shopping for a house — they’re also choosing you as their guide. When you only post listings, you miss the chance to show your face, your values, and your personality. Share behind-the-scenes moments, client wins, your daily routine, or your "why." Let people get to know the person behind the sold signs.
2. EDUCATION BUILDS TRUST: Buyers and sellers are hungry for answers. Use your platform to break down common questions like “How much do I need for a down payment?” or “What should I do before listing my home?” Educational content positions you as the go-to expert and makes people feel safe working with you.
3. VARIETY BOOSTS ENGAGEMENT: Instagram favors interaction. Posting the same template over and over is the fast track to being ignored by the algorithm and your audience. Mix it up with stories, reels, carousels, and even polls or quizzes. Ask questions. Be real. Your engagement (and reach) will thank you.
4. PERSONALITY CREATES LOYALTY: No one wants to follow a billboard. When you inject your energy, humor, voice, and even quirks into your content, people remember you. They refer you. They root for you. This is how you stop being a "real estate agent" and start being their real estate agent.
5. CONTENT CREATES LONG-TERM GROWTH: Listings are temporary. Your brand is forever. A consistent, valuable, and human feed builds your reputation online. That means more leads, more referrals, and more recognition — even when you’re not actively promoting a property.
Final Thoughts: Real estate isn’t just about houses — it’s about humans. Start showing up as one. If you need help making your content pop (without burning out), I’m here to help. CALL ME!
